The Roosevelt Fund Campaign was established to commemorate the life of Roosevelt, a stray dog discovered on the streets of San Antonio and brought to the Animal Defense League of Texas (ADL). This campaign's funds were allocated to support the most critical medical cases of stray animals rescued and brought to ADL.
For this campaign, I created a special illustration in honor of Roosevelt, which was featured on the campaign mailer. We showcased two successful medical cases that the marketing team and I carefully documented, from the animals' initial arrival at ADL through their adoption. I had the privilege of photographing these animals throughout their journey.
I used Photoshop, Illustrator, and InDesign to design the print mailer. We also showcased these medical stories on social media, the website, and in e-blasts. The mailer received a positive response from supporters.